As Recruiters we need to get the misconceptions clarified; the major one being that Recruitment isn’t like sales. Therefore let’s get one thing straight instead of looking at it as Recruitment ~ Sales you ought to perceive it more like Recruitment = Sales. Whether you are an internal recruiter, contract recruiter, agency recruiter, independent recruiter so on and so forth you are doing sales nonetheless. If you are wondering why; it is because you are selling dream jobs to candidates and exceptional talent to clients where both involve individuals. Additionally, if you are convincing hiring managers why a particular talent is the perfect fit for the role/s available at your organisation then that too is a form of sales.
Put simply, sales is nothing but one person selling products or services to another individual. And since recruitment involves a deal taking place between two people it’s thus a difficult profession. And it is not to be mistaken as being a piece of cake as most make it out to be. But don’t take my word for it as we @SourcingAdda, addressed the same in our regular discussions. The discussion was based on the suggestion of one of our Bangalore group members Harishanker. His topic, Å“Is Recruitment like Sales? addressed this very misconception. And you too would agree after you have reviewed the insights shared below by thought leaders from within the recruitment fraternity
If you have been following the conversations closely you’d have realised that this too has an element of for and against. Some portray Recruitment as not similar to sales others beg to differ. But majority of them are in consensus that recruitment does have a lot of similarities to sales. With the not too obvious exception of the double sales aspect that is frequently overlooked. It thus makes Talent Acquisition twice as much difficult in comparison to an ordinary sales job. Much like sales recruitment too has targets and deadlines to meet making it an ideal profession to get better at sales or vice versa. Therefore it’s safe to say that the former concept i.e. Recruitment ~ Sales doesn’t hold true but rather the latter Recruitment = Sales seems to be the popular opinion for all the reasons mentioned earlier on.
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