Talent Acquisitionist’s initially utilised Job Portals, print media and other mediums to fill vacancies. The arrival of various social Media sites like, LinkedIn, Facebook, Twitter and other relevant channels provided Human Resource professionals a cost effective solution to meet hiring requirements, who began to rely more on Social Media. Scouting Talent from a vast pool of passive Talent already available online made hiring simpler and so the tug of war for talent migrated online; a more feasible option.
A Digital Marketing approach is a good option to implement but whether it may actually help in Social Media Recruitment is a question open to individual experience. We @SourcingAdda do our level best to keep you posted about the trends followed in the Recruitment profession. And thanks to one of our Bangalore group member’s Champa who suggested we discuss on, Does a digital marketing approach help in social media recruitment?we are able to do that. Therefore let’s find out what fellow Talent Acquisitionist’s like you have to say about a Digital Marketing Approach to Social Media Recruitment.
The insights shared in the discussion above have clearly re-enforced the benefits of utilising a Digital Marketing Approach in your Social Media Recruitment strategy. Using online marketing gives you access to a whole range for talent to choose from catering to a versatile skill range and the culture fitment of the candidate to evaluate. If done efficiently it can simplify the task of on boarding the right talent as you get a relatively clear picture of the candidate’s potential after a thorough analysis with the help of big data.
Digital channels give you a common platform to build your online reputation as representatives of your distinguished firm, build pipelines of talent to explore as per requirements, connect & network freely online and highlight the benefits of joining your organisation thus building your brand on digital media. For all of these reasons it’s safe to say that if implement effectively you are sure to benefit in the long run as candidates are aware of your organisations existence. If you’ve found this interesting then you’d definitely want to know more about Creating a Centralised Database of Job Seekers. We sure you’d like to know how you can contribute more, so here’s what you can do in 2 simple steps, namely
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