Gone are the days when recruiters used to use traditional methods of marketing, job ads. The traditional methods of recruiting include the distribution of pamphlets, newspaper job ads job portals and referrals. These days with Social Media dominating the way we connect with people it has improved the way recruiters look to hire talented individuals.
Popular Social Media sites like Facebook, Twitter, LinkedIn, Google+ and Pinterest are but only a few examples of the sites that most individuals are active on. With the majority of applicants spending most of their time on these platforms, targeting these users is fairly simple due to the developments in these sites and posting job specs is also relatively simple. So what are these, New Ways of Social Media Recruiting?
Where to Begin
As the heading clearly states; you need to start where the people flock, if you are to get anywhere in your Recruiting or Sourcing process. It is that simple, go to Social Media sites because that’s where your potential candidates are job hunting.
Know which Social Media sites to browse through
It may sound obvious, but it isn’t. While you have several social networking sites available not all, serve you best. Sites like LinkedIn, Facebook and Twitter are preferable due to their large database including their features. But industry focused sites or blogs have a small database to choose from that comprise of specific field related audience.
Recruiting online begins in your office
When building online connections for Recruiting; don’t forget your biggest asset, your current employees. It is important to note that internal recommendations are the best way to get reliable employees. Besides you can even request your employees to post job ads on their social network sites.
Quality V.S. Quantity, which is better
Although it is preferable to have a lot of connections, it is also essential that you have quality connections. Put simply, having 500 connections is not as effective as having 50 connections that know you well and who would help you with your recruitment needs.
Use LinkedIn
LinkedIn is more than a networking site it is a dedicated business networking site. Its layout and display of information is in the resume style. This enables you to get a view of all the information at first glance. Besides, it even has the groups feature, which helps you to participate in the forum discussions. You also need to answer the posts on the forum if you have some information to contribute and help’s you to get recognised as well.
If all of these aspects are taken care of you are likely to get more applicants if they recognise you. With the kind of connections you form you can then boost your Recruitment process while you get noticed. So pay attention to all these aspects to receive the best results. I leave you with an encouraging thought, Don’t let the fear of the time it will take to accomplish something stand in the way of your doing it. The time will pass anyway; we might just as well put that passing time to the best possible use. – Earl Nightingale
