There are several techniques that are used to maximise the number of recruits with the right calibre. These techniques can be classified in to two groups, namely Traditional and Modern ways of recruitment. Of these many techniques Campus Recruitment is one such strategy, which falls under the category of the Traditional method of recruiting.

Well now that we have an idea of what campus recruitment is, let’s find out more about campus recruitment as a strategy.

In order to figure this out, we need to distinguish between what a campus recruitment strategy is and what it isn’t? Therefore let’s focus on 1 aspect at a time.

A campus recruitment strategy is not about.

• A job posting activity or a hiring process
• Nor is it something that requires your presence only once a year or once in a blue moon.
• Something that is done exactly the way it has always been done in the past but is done irrespective of the changing trends.
• Scrambling for time or squeezing in applicants at the last minute for interviews.
• The feeling that you get when you miss out on gathering best candidates; at the best events or great opportunities to connect with suitable candidates.
• It’s not about being unorganised or conducting the event with a, I could care less attitude.
• Nor is it about just engaging in small talk with the institute that allows you to conduct the event or your sponsors who are funding you for the event.
• It isn’t about just having fun alone without recruiting unless it’s solely an introductory session.

A campus recruitment strategy is about.

• Marketing or branding your company and its variety of products and getting the word out to potential recruits.
• Getting the word out about how often you’re going to hold such events, when and where.
• Having goals wherein you receive more applicants, better quality of candidates, more candidates with certain skills and a better offer acceptance rate.
• It is about letting potential employs know about the vacancies that you have and what your company looks for in candidates.
• It is about letting them interact with you and help them resolve their queries or doubts they might have about the job or the interview.
• It is also about conducting interviews to capture good candidates and interns with the potential to become a full time employee.
• If all goes well for the employers and the institute then it can be a good platform to develop strong business connections and improves the reputation of both parties in question.
• It is about planning for all contingencies that may arise and requires a thorough planning that to well in advance and stills needs the organisers to be flexible.
• It was about recognising everyone’s efforts and working together as a team to ensure that the event was a success.

These are but only a few that we could think of and list out, but I’m sure that you can come across a lot more that can be added in to this list of mine. So make sure you mention the points that I haven’t thought about as yet, in our comments section.