Social Media monitoring has now become essential for every individual who refers to themselves as a recruiter or Sourcer. The concept of Social Media Monitoring has recently caught up with the current trends due to the realisation of its effectiveness in almost all aspects of a successfully run business.

So if you’re wondering what these “Insights in to Social Media Monitoring” are then you’ll be glad to know that this is exactly what will be covered as you move forward. These are the things that you should be focused on while monitoring either yours or the company’s page. So let’s begin with the basics.

Watch the Opinions expressed

Well individual opinions matter a lot, so check if the opinions mentioned are positive or negative. If negative, you need to check if it is following a certain pattern. If that is the case then you need to identify all the possible reasons for the case.

Focus on the Feedback

Even paying attention to the feedback given by customers about your product or services and the feedback floating around Twitter too can give you information that you wouldn’t come across otherwise.

Check the Questions Mentioned

Even the Frequently Asked Questions (FAQs) can help a great deal as these common questions is what your consumers are looking for answers to. So you can use this opportunity to create a piece of content that helps answer all these queries.

Keep Track of your links

By keeping track of who’s linking to you, helps so that you can link back to them. Remember that social media is all about linking and connecting to more individuals to expand and build your connections. Simply because you need to build your brand up if you are seeking individuals to join your firm.

Language used

Remember that the language used is simple and easy to understand by the masses in general. So it has to be precise and to the point as far as possible because you want your potential customers or in this case your recruits to understand full well about the company they are hoping to work for. Another aspect that plays a role is if your company has information in different languages make sure that it is appropriately and correctly translated. You don’t want to miss guide your visitors.

Resolve Issues

If most of your customers are complaining of the same problems with your product, you can utilise this opportunity to fix the problems and let your customers know that you have resolved the issue. Your audience is likely to respond to you if they know that their issues have been taken in to consideration and not fallen onto deaf ears. This needs to be rectified at the earliest, as this will boost your response rate.

Content monitoring

Apart from the language used you also need to check if there are repeated topics, because this will give you insights into the common and recurring topics that most people are interested in. So you know what interest’s your audience hence you can put in measures in place that keeps them glued and wanting for more, thus they are engaged. This is supposed to be your main goal.

These are but a few that I’ve come across, so if in case you know of a few more or are aware of some that I haven’t yet mentioned and that are part of the points discussed, then you can always mention them via our comments section. It is designed just for that, so make sure that you use it and helps us improve and update the information that we already have.