The guidelines to be followed should be precise, specific and clear. They should highlight the uniqueness of your product and how different it is from its competitors. Guidelines on the message, design elements, fonts, colours, logos, imagery should all be clear and to the point. This eliminates any confusion arising due to ambiguity.
The representatives should be educated and thorough with the product and brand details. Apart from this the employees should be aware and cautious when discussions about the company are done on Social Media. Here the image whether online or offline has a very important role to play in the company’s branding as it can have a positive or negative impact on consumers.
You need to know what is happening on Social Media, forums, articles and all sorts of other discussion venues about your brand. Whether there are positive or negative reviews about your brand. As what is discussed is available to people easily. Besides people usually go through these sites on a regular basis for information about the product of the company, often they base their decisions on this information.
Responding to comments on forums where your brand is being discussed increases awareness and shows how active you are. Timely responses are preferred as doubts discussed can be clarified immediately. If negative feedback is given, it can be taken in a positive manner if the views of consumers are considered and are given the assurance that the improvements will be made.
If monitoring is a difficult task then utilizing tools that make the process simpler would be preferable.  For instance Google Alerts tool sends email notifications when google comes across a designated name or phrase. In addition specialized applications like Hootsuite, Socialmention and Sproutsocial can assist in monitoring social media, track brand mentions and analyze Social Media traffic.All of these aspects combined with an understanding of your target audience and their needs if taken care off will improve the company’s branding and instill a positive attitude in the readers mind. This will ensure that your company will get noticed and thus improve the branding of the company.
